Passionate about wine?  Love trade marketing?Leading Australian Wine CompanyGreat team environment and working cultureFast growing brand portfolioAustralian Vintage Limited is an AXS listed multi-award winning Australian wine company with a global reach.  We're a dynamic, driven and highly focussed business with the long-term sustainable grown of our branded business at our very core.  As we continue our global expansion, we have an exciting opportunity for a creative, experienced and highly energetic Trade Marketing Executive to join our Hong Kong based team.  In this role, you'll be responsible for planning, developing and implementing all trade-based marketing initiatives to achieve brand objectives and sales targets within an environment of 'flawless execution'.  You'll thrive in a fast-paced environment, and your ability to manage project simultaneously will be your legacy.  Key responsibilities and accountabilities include:Execute the trade marketing and activation strategy to achieve best practice in category management, POS and promotional merchandising.Work closely with our Asian/Chinese customers and Brand managers to develop and execute all consumer and trade based in store promotions (create POS, banners, marketing collaterals…)Assist with all materials needed for events (arrange wine dinners collaterals, coordinate booth designs for fairs…)Manage the annual POS budget and associated materials.Manage and update the Wechat account and propose promotional campaignsCommunicate with local press to ensure media exposure of our prestigious winesEnsure all brand endorsements are delivered to the trade in a relevant and timely manner.Build brand plans per market in line with associated budget and drive execution with the sales teamUpdate and communicate the marketing activity calendar to the sales team monthly, driving an integrated approach with the sales promotion plans.Work with key business managers to identify and propose trade-based activities to build wine sales.Build appropriate campaigns around key trading periods and festive seasonsYou will have a minimum of 3 years’ experience in a trade marketing or similar role, a background in the Wine & Spirits industry ideally or FMCG with a focus on retailers’ activation, and tertiary qualifications in marketing or similar business related discipline. Experience working in in a foreign environment and fluency in Mandarin will be highly advantageous. If you think you have what it takes, we’d love to hear from you.  Nation - Other - Overseas Asia Pacific

Trade Marketing Executive - Hong Kong

Passionate about wine?  Love trade marketing?

  • Leading Australian Wine Company
  • Great team environment and working culture
  • Fast growing brand portfolio

Australian Vintage Limited is an AXS listed multi-award winning Australian wine company with a global reach.  We're a dynamic, driven and highly focussed business with the long-term sustainable grown of our branded business at our very core.  

As we continue our global expansion, we have an exciting opportunity for a creative, experienced and highly energetic Trade Marketing Executive to join our Hong Kong based team.  

In this role, you'll be responsible for planning, developing and implementing all trade-based marketing initiatives to achieve brand objectives and sales targets within an environment of 'flawless execution'.  You'll thrive in a fast-paced environment, and your ability to manage project simultaneously will be your legacy.  

Key responsibilities and accountabilities include:

  • Execute the trade marketing and activation strategy to achieve best practice in category management, POS and promotional merchandising.
  • Work closely with our Asian/Chinese customers and Brand managers to develop and execute all consumer and trade based in store promotions (create POS, banners, marketing collaterals…)
  • Assist with all materials needed for events (arrange wine dinners collaterals, coordinate booth designs for fairs…)
  • Manage the annual POS budget and associated materials.
  • Manage and update the Wechat account and propose promotional campaigns
  • Communicate with local press to ensure media exposure of our prestigious wines
  • Ensure all brand endorsements are delivered to the trade in a relevant and timely manner.
  • Build brand plans per market in line with associated budget and drive execution with the sales team
  • Update and communicate the marketing activity calendar to the sales team monthly, driving an integrated approach with the sales promotion plans.
  • Work with key business managers to identify and propose trade-based activities to build wine sales.
  • Build appropriate campaigns around key trading periods and festive seasons

You will have a minimum of 3 years’ experience in a trade marketing or similar role, a background in the Wine & Spirits industry ideally or FMCG with a focus on retailers’ activation, and tertiary qualifications in marketing or similar business related discipline. Experience working in in a foreign environment and fluency in Mandarin will be highly advantageous.

 

If you think you have what it takes, we’d love to hear from you.